> ## Documentation Index
> Fetch the complete documentation index at: https://help.scribe-mail.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Can I add a promotional banner in my email signature?

> Yes. Scribe lets you add promotional banners to email signatures with support for PNG, JPEG, and GIF. See use cases for inbound and outbound marketing.

Yes. With Scribe, you can add a promotional banner to any email signature. Upload your image, resize it to fit your design, and link it to any URL: a landing page, a blog post, an event registration, or a product page. Scribe supports PNG, JPEG, and [GIF](/en/can-i-add-a-gif-in-my-email-signature) formats up to 5MB.

Promotional banners turn every email your team sends into a marketing impression. With an average **12% click-through rate** on Scribe signature banners, this is one of the highest-performing and lowest-cost [marketing channels](/en/marketing-overview) available, because the emails are already being sent.

## Inbound use cases

Banners in email signatures are a powerful way to drive traffic back to your own content and resources from emails your team already sends every day:

* **Content promotion**: highlight a recent blog post, eBook, or whitepaper to drive traffic to your content resources
* **Event announcements**: share information about upcoming webinars, workshops, or conferences your company is hosting or attending
* **Product launches**: announce a new product or feature release to generate interest
* **Customer testimonials**: showcase a brief testimonial or case study to build trust and credibility
* **Promotions and discounts**: share limited-time offers on your products or services
* **Newsletter signup**: encourage recipients to subscribe to your company newsletter
* **Feedback and surveys**: invite recipients to participate in a survey or share feedback
* **Awards and recognitions**: showcase awards or certifications your company has recently received

## Outbound use cases

For Sales and business development teams, signature banners add a visual touchpoint to every outreach email, reinforcing your value proposition without adding to the email body:

* **Cold outreach**: promote a value proposition or free trial to encourage prospects to explore your offering
* **Follow-ups after events**: share more about your company in follow-up emails after meeting potential clients or partners
* **Sales proposals**: emphasize unique selling points or benefits when sending proposals
* **Product demos**: showcase a teaser of what prospects can expect in a demo
* **Job recruitment**: highlight perks of working at your company when reaching out to candidates
* **Partnership outreach**: feature successful case studies when emailing potential business partners
* **Press releases**: highlight key achievements when sending press releases to journalists
* **Affiliate programs**: promote your referral or affiliate program to partners or existing customers

## Best practices for signature banners

To get the most out of promotional banners in your email signatures, keep these principles in mind: make sure the banner aligns with the purpose of the emails it appears in, keep the design visually clean with a clear call to action, and update your banners regularly to keep them relevant and fresh.

<Tip>
  With Scribe's [campaign scheduling](/en/marketing-campaign) feature, you can automate banner rotations across your team's signatures. Set start and end dates, and signatures automatically revert to their default state when a campaign ends.
</Tip>

## Related articles

* [Add a GIF](/en/can-i-add-a-gif-in-my-email-signature): use animated GIFs as signature banners.
* [Marketing campaigns overview](/en/marketing-overview): how campaign banners work across the team.
* [Create a campaign](/en/marketing-campaign): schedule banners with start and end dates.
* [Analytics](/en/analytics-overview): measure banner views, clicks, and CTR.