> ## Documentation Index
> Fetch the complete documentation index at: https://help.scribe-mail.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Email signature ROI calculator

> Use Scribe's two ROI calculators to estimate the leads your email signatures can generate and the time your team saves by automating signature installs.

## Turn email signatures into lead generation and save your team time.

Scribe comes with two ROI calculators to help you measure the impact on your business.

## Lead generation calculator

Find out how many new leads your email signatures can generate versus the [cost of Scribe](/en/pricing).

**Answer these questions:**

1. How many people are on your team?
2. On average, how many outreach emails does each teammate send daily?
3. What's your average customer value?

The calculator uses a **12% average click-through rate** on Scribe [marketing banners](/en/marketing-overview) (6x higher than email marketing standards, measured on 50,000+ emails) and a 2% baseline paid conversion rate to estimate your potential monthly revenue.

<Note>
  **Example with a 50-person team sending 20 emails/day:**

  * 21,000 monthly outreach emails (50 × 20 × 21 working days)
  * 2,520 new leads per month (21,000 × 12%)
  * 50.4 paying customers (2,520 leads × 2% conversion rate)
  * Potential monthly revenue: 5,040 USD (50.4 customers × 100 USD AOV)
</Note>

## Time saving calculator

Find out how much time and money your team wastes on [manual email signature management](/en/install-signatures).

**Answer these questions:**

1. How many people are on your team?
2. How often do you update signatures?
3. What's the average hourly rate for your team?

The industry average is 45 minutes per update, including design, approvals, manual installation, and follow-ups.

<Note>
  **Example with a 100-person team updating bi-weekly:**

  * 150 hours per month (100 × 2 × 0.75 hours)
  * Monthly cost: 7,500 USD (150 hours × 50 USD/hour)
  * Yearly cost: 90,000 USD (75 USD per user per year)
  * Scribe yearly cost: 2,544 USD (25.44 USD per user per year)
</Note>

<CardGroup cols={2}>
  <Card title="Lead generation calculator" icon="megaphone" href="https://www.scribe-mail.com" />

  <Card title="Time saving calculator" icon="clock" href="https://www.scribe-mail.com" />
</CardGroup>

## Related articles

* [Why email signatures](/en/why-email-signatures): the case for signatures as an untapped marketing channel.
* [Plans](/en/plans): compare the Free, Business, and Enterprise tiers.
* [Analytics overview](/en/analytics-overview): measure the views, clicks, and click-through rate behind these numbers.