> ## Documentation Index > Fetch the complete documentation index at: https://help.scribe-mail.com/llms.txt > Use this file to discover all available pages before exploring further. # Why email signatures are an untapped marketing channel > See why company email is an underused marketing channel: the average employee sends 39 emails a day, and Scribe turns each one into on-brand reach. Email is the one marketing channel your team uses every day, yet most companies waste it: every signature is free, on-brand reach you already paid for. ## On average, a company sends 1 million emails per year for every 100 employees. That's a massive amount of interaction with your brand, and as many opportunities to promote it. Yet in most companies, email signatures are self-made, off-brand, or outdated because managing them manually is painful. The result: hundreds of emails go out every day that either harm your brand image or miss the chance to drive traffic. ## Email signatures are an untapped marketing channel. Data from Scribe customers shows that an employee sends an average of **39 emails per day**. For a company with 100 employees, that's **82,900 emails per month**. With an average **12% click-through rate** on marketing elements embedded in signatures (like [calls to action and promotional banners](/en/marketing-overview)), that translates to **9,948 potential leads** redirected to your marketing content every month. Unlike paid ads, where every impression has a cost, email signatures provide **free impressions** at scale. Even if your click-through rate is lower than 12%, the sheer volume of daily emails ensures a steady flow of organic traffic to your content. ## Scribe makes it easy to unlock this channel. With fast implementation and powerful automation, Scribe lets you maintain brand consistency across every team member's signature while turning each one into a marketing asset, without asking your teammates to do anything. Design once in the [visual editor](/en/editor/editor-overview), personalize every signature automatically with [smart fields](/en/smart-fields), and roll it out to your whole team.