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Documentation Index

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Yes. With Scribe, you can add a promotional banner to any email signature. Upload your image, resize it to fit your design, and link it to any URL — a landing page, a blog post, an event registration, or a product page. Scribe supports PNG, JPEG, and GIF formats up to 5MB. Promotional banners turn every email your team sends into a marketing impression. With an average 12% click-through rate on Scribe signature banners, this is one of the highest-performing and lowest-cost marketing channels available — because the emails are already being sent.

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Inbound use cases

Banners in email signatures are a powerful way to drive traffic back to your own content and resources from emails your team already sends every day:
  • Content promotion — highlight a recent blog post, eBook, or whitepaper to drive traffic to your content resources
  • Event announcements — share information about upcoming webinars, workshops, or conferences your company is hosting or attending
  • Product launches — announce a new product or feature release to generate interest
  • Customer testimonials — showcase a brief testimonial or case study to build trust and credibility
  • Promotions and discounts — share limited-time offers on your products or services
  • Newsletter signup — encourage recipients to subscribe to your company newsletter
  • Feedback and surveys — invite recipients to participate in a survey or share feedback
  • Awards and recognitions — showcase awards or certifications your company has recently received

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Outbound use cases

For Sales and business development teams, signature banners add a visual touchpoint to every outreach email — reinforcing your value proposition without adding to the email body:
  • Cold outreach — promote a value proposition or free trial to encourage prospects to explore your offering
  • Follow-ups after events — share more about your company in follow-up emails after meeting potential clients or partners
  • Sales proposals — emphasize unique selling points or benefits when sending proposals
  • Product demos — showcase a teaser of what prospects can expect in a demo
  • Job recruitment — highlight perks of working at your company when reaching out to candidates
  • Partnership outreach — feature successful case studies when emailing potential business partners
  • Press releases — highlight key achievements when sending press releases to journalists
  • Affiliate programs — promote your referral or affiliate program to partners or existing customers

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Best practices for signature banners

To get the most out of promotional banners in your email signatures, keep these principles in mind: make sure the banner aligns with the purpose of the emails it appears in, keep the design visually clean with a clear call to action, and update your banners regularly to keep them relevant and fresh.
With Scribe’s campaign scheduling feature, you can automate banner rotations across your team’s signatures — set start and end dates, and signatures automatically revert to their default state when a campaign ends.