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Email is the one marketing channel your team uses every day, yet most companies waste it: every signature is free, on-brand reach you already paid for.

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A company sends over 500,000 emails per year for every 100 employees.

That’s a massive amount of interaction with your brand, and as many opportunities to promote it. Yet in most companies, email signatures are self-made, off-brand, or outdated because managing them manually is painful. The result: hundreds of emails go out every day that either harm your brand image or miss the chance to drive traffic.

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Email signatures are an untapped marketing channel.

Scribe’s ROI calculator models a teammate sending 20 outreach emails per day. With 21 working days a month, a company with 100 employees sends 42,000 emails per month, or 504,000 a year. With an average 12% click-through rate on marketing elements embedded in signatures (like calls to action and promotional banners), that translates to 5,040 clicks to your marketing content every month, each one a potential lead. That rate is measured across 50,000+ emails sent through Scribe banners, about 6x the roughly 2% average of traditional email marketing. Unlike paid ads, where every impression has a cost, email signatures provide free impressions at scale. Even if your click-through rate is lower than 12%, the sheer volume of daily emails ensures a steady flow of organic traffic to your content. To run the numbers for your own team, enter your headcount and daily email volume in the ROI calculator. If your team isn’t outbound-heavy, 5 to 10 emails a day is a more realistic input for support, product, or operations roles.

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Scribe makes it easy to unlock this channel.

With fast implementation and powerful automation, Scribe lets you maintain brand consistency across every team member’s signature while turning each one into a marketing asset, without asking your teammates to do anything. Design once in the visual editor, personalize every signature automatically with smart fields, and roll it out to your whole team.
  • Campaigns and banners: turn every signature into a marketing channel with calls to action, promotional banners, and campaigns you control.
  • Signature editor: design on-brand signatures in a visual editor, no code required.
  • Smart fields: personalize each teammate’s details automatically so signatures stay accurate.
  • Analytics: track views, clicks, and click-through rate to see what your signatures drive.
  • ROI calculator: estimate the leads and time savings Scribe can deliver.