On average, a company sends 1 million emails per year for every 100 employees.
That’s a massive amount of interaction with your brand, and as many opportunities to promote it. Yet in most companies, email signatures are self-made, off-brand, or outdated because managing them manually is painful. The result: hundreds of emails go out every day that either harm your brand image or miss the chance to drive traffic.Email signatures are an untapped marketing channel.
Data from Scribe customers shows that an employee sends an average of 39 emails per day. For a company with 100 employees, that’s 82,900 emails per month. With an average 12% click-through rate on marketing elements embedded in signatures (like calls to action and promotional banners), that translates to 9,948 potential leads redirected to your marketing content every month. Unlike paid ads, where every impression has a cost, email signatures provide free impressions at scale. Even if your click-through rate is lower than 12%, the sheer volume of daily emails ensures a steady flow of organic traffic to your content.Scribe makes it easy to unlock this channel.
With fast implementation and powerful automation, Scribe lets you maintain brand consistency across every team member’s signature while turning each one into a marketing asset, without asking your teammates to do anything. Design once in the visual editor, personalize every signature automatically with smart fields, and roll it out to your whole team.Related articles
- Campaigns and banners: turn every signature into a marketing channel with calls to action, promotional banners, and campaigns you control.
- Signature editor: design on-brand signatures in a visual editor, no code required.
- Smart fields: personalize each teammate’s details automatically so signatures stay accurate.
- Analytics: track views, clicks, and click-through rate to see what your signatures drive.