Make life easier for the journalist on the other end
Reporters work on tight deadlines and route requests fast. A signature that answers their next question before they ask it gets you a callback. The visual editor lets you build a signature that does exactly that.Lead with how to reach you
Put your direct line, email, and best alternative contact right where a journalist looks. Add your beat or specialization, so “Senior Account Executive, Technology” or “VP, Consumer and Lifestyle” tells a reporter at a glance whether you are the right person.Hand over the press resources up front
Add a standing link to the online newsroom, media kit, or asset library so a journalist can self-serve the logo, headshot, or fact sheet they need without emailing you for it. A clear call to action button, “View press kit” or “See latest coverage”, gives every recipient an obvious next step.Keep the whole team consistent
Smart fields fill in each person’s name, title, and contact details from your directory, so every account executive sends the same polished signature with their own details correct. To a journalist who hears from several people at your firm, that consistency reads as a credible, organized agency.Turn every pitch into a second touch
The real lift for PR is the campaign banner riding along under your message. Every pitch and follow up becomes a touchpoint for the story you are actively placing.- Client campaign of the moment. Link to the press release, media kit, or campaign page so every email puts the current push in front of media and industry contacts.
- Fresh coverage. When a client lands a major placement, surface it in a banner to build momentum and prove traction to the next reporter.
- Press events and launches. Promote a media day, briefing, or product launch so the invitation travels with every message.
- Awards and wins. Showcase a shortlist, a client win, or agency recognition as quiet social proof.
- Thought leadership. Point to a bylined article, op-ed, or a leader’s upcoming speaking slot.
- New business. On development emails, link to your capabilities deck, case studies, or client roster.
Move at the speed PR actually moves
News breaks, embargoes lift, and a story you placed this morning is old by this afternoon. Scribe keeps your signatures current at the same pace.Swap coverage in seconds
When a placement runs, change the banner once and it updates across every team member’s signature immediately. No one chases colleagues to refresh a link, and the next email out the door already shows the win.Keep one message in a crisis
During a crisis, push a single banner across the whole team that points to the official statement, holding page, or designated press contact. Everyone speaks with one voice in every outgoing email, instantly.Run a banner per account team
Your tech team can promote a software launch while your consumer team promotes a retail campaign. Each group’s signatures carry the work relevant to the contacts they are emailing.Manage client signatures as a service
If signature management is part of what you offer clients, workspaces let you run each client’s brand, templates, and campaigns separately from a single account. Stand a new client up, assign their template, and bill it as a recurring deliverable alongside the rest of your retainer. Connect each client to their Google Workspace or Microsoft 365 environment and signatures deploy to their team automatically. See every supported platform in the Integrations overview.Prove the value to clients
PR fights to quantify its impact, and the signature channel hands you clean numbers. Scribe analytics show clicks per banner over time, so you can report exactly how many people clicked through to a client’s coverage, press kit, or campaign page and fold it into the metrics you already share.Where PR teams put Scribe to work
- Agencies. Standardize signatures across account teams, run client-specific banners, and manage each client through a separate workspace.
- In-house communications. Keep the corporate comms team consistent and promote company news and executive thought leadership.
- Media relations. Make press resources and contact details effortless to find, and match banners to the pitch calendar.
- Event PR. Promote previews, media days, and press conferences so every email carries the invite.
Setting up Scribe for your PR team
Create your Scribe account
Sign up at scribe-mail.com. You get a 14 day free trial with no credit card required and access to all features.
Design your agency signature template
In the visual editor, build a signature that reflects your agency’s brand, with contact details, social links, and a standing press resources link.
Connect your email provider
Link Scribe to your Google Workspace or Microsoft 365 environment to sync your team.
Deploy signatures
Roll branded signatures out to the whole team at once, with each person’s details filled in automatically.
Why PR professionals choose Scribe
- Every pitch works twice. A banner turns routine outreach into a second touch on your client’s story.
- Coverage goes live instantly. Swap a banner the moment a placement runs.
- Journalist-ready signatures. Contact details and press resources where a reporter on deadline expects them.
- Client-by-client control. Separate workspaces and per-team banners keep every account distinct.
- Reportable results. Analytics you can put straight into a client update.
Related use cases
- Email signatures for marketing teams: the campaign-banner playbook your marketing counterparts run across the whole company.
- Email signatures for sales teams: turn the new-business inbox into a steady source of warm leads.