Tak. Scribe obsługuje animowane GIF-y w podpisach e-mail: w logo i banerach promocyjnych. Zobacz, czemu działają 3× lepiej niż obrazy statyczne.
Tak. Scribe obsługuje animowane pliki GIF w podpisach e-mailowych. Wgraj plik GIF o maksymalnym rozmiarze 5 MB i użyj go jako logo, banera promocyjnego lub dowolnego innego elementu wizualnego w swoim podpisie.GIF-y sprawdzają się szczególnie w banerach promocyjnych i animowanych logo, bo przyciągają uwagę tak, jak nie potrafią tego statyczne obrazy. Według naszych danych GIF-y osiągają 3× wyższy współczynnik klikalności niż statyczne obrazy w podpisach e-mailowych.
Dlaczego warto używać GIF-ów w podpisie e-mailowym
Zaangażowanie wizualne
Dynamika GIF-ów natychmiast przyciąga uwagę odbiorcy. W zatłoczonej skrzynce odbiorczej animowany element w podpisie wyróżnia się na tle zwykłego tekstu i statycznych obrazów.Wyższy współczynnik klikalności
GIF-y konsekwentnie biją statyczne banery. Nasze dane pokazują 3× wyższy CTR animowanych elementów podpisu niż statycznych, co czyni je jednym z najskuteczniejszych sposobów generowania ruchu z podpisów e-mailowych.Pokazuje osobowość marki
GIF w kilka sekund komunikuje ton twojej marki: zabawny, profesjonalny czy nowatorski. Animowane logo, demo produktu lub kadry zza kulis sprawiają, że marka zapada w pamięć.Eksponuje promocje i oferty
Baner w formacie GIF prezentuje oferty specjalne, premiery produktów czy nadchodzące wydarzenia w sposób bardziej angażujący wizualnie niż statyczny obraz. Ruch w naturalny sposób kieruje wzrok na wezwanie do działania.Oszczędność miejsca
GIF-y przekazują dużo informacji w zwartej formie. Zamiast osadzać wideo lub kilka obrazów statycznych, jeden GIF spełni to samo zadanie znacznie wydajniej.Zgodność z klientami pocztowymi
Większość nowoczesnych klientów pocztowych obsługuje GIF-y, w tym Gmail, Outlook (web i mobile), Apple Mail oraz Yahoo Mail. W nielicznych klientach, które nie obsługują animacji, GIF wyświetli się jako obraz statyczny pokazujący pierwszą klatkę, więc twój podpis nadal wygląda schludnie.
Zachowaj umiar. GIF-y sprawdzają się dobrze, ale zbyt wiele animowanych elementów w podpisie rozprasza. Trzymaj się jednego GIF-u na podpis, zwykle banera promocyjnego albo logo, ale nie obu naraz. Pilnuj też rozsądnego rozmiaru pliku (najlepiej poniżej 2 MB), aby uniknąć wolnego ładowania na urządzeniach mobilnych.
Połącz pliki GIF z harmonogramem kampanii Scribe, aby automatycznie rotować animowane banery w podpisach swojego zespołu, co jest idealnym rozwiązaniem dla promocji ograniczonych czasowo lub kampanii sezonowych.
Bloki obrazów: dodawaj obrazy i ustawiaj ich rozmiar w edytorze podpisu.
Czy ta strona była pomocna?
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