Articles on: Marketing

Can I run marketing campaigns across my team email signatures?

Yes, with Scribe, you can run multiple marketing campaigns simultaneously across your team's email signatures.

This enables you to modify elements of your signatures temporarily, for a specific duration.
Once the campaign concludes, all signatures will automatically revert to their original state.

This not only prevents your team from having outdated signatures but also saves considerable time chasing updates and ensures consistent branding.

For each campaign, Scribe analytics will provide the following metrics

Number of views
Number of clicks
Click Through Rate (CTR%)
Best-performing element of your signatures
Most engaged country with your content
Teammates with the highest click-through rate (CTR%)

Depending on your plan, your data retention will be as follows

Free plan → 30 days
Plus plan → 6 months
Business plan → 1 year
Entreprise plan → 1 year

Examples of marketing campaigns that can be run in your email signatures:

Product Launches: Promote a new product or service your company is offering.

Event Promotion: Highlight upcoming webinars, workshops, conferences, or other events.

Seasonal Offers: Share special promotions for holidays or seasonal events, such as Christmas sales, Black Friday deals, or summer discounts.

Newsletter Sign-Up: Encourage recipients to subscribe to your company newsletter.

Customer Reviews/Testimonials: Showcase a positive review or testimonial to build credibility.

Award Announcements: If your company or product has recently won an award, flaunt it!

CSR Initiatives: Promote your company's corporate social responsibility initiatives, such as charity drives or environmental campaigns.

Referral Programs: Encourage satisfied customers or partners to refer others to your services in exchange for incentives.

Content Promotion: Share links to recent blog posts, whitepapers, eBooks, or other valuable content.

Membership & Loyalty Programs: Promote the benefits of joining a loyalty program or club membership.

Case Studies: Share success stories that resonate with potential clients.

Free Trials: Offer a free trial for your product or service.

Feedback Surveys: Encourage recipients to participate in a survey or provide feedback.

Job Vacancies: Promote open job positions, especially if you're reaching out to potential candidates or within the industry.

Eco-friendly Initiatives: Showcase your company's efforts in sustainability or other eco-friendly projects.

Downloadable Resources: Offer valuable resources like templates, guides, or tools.

Upcoming Sales: Give a sneak peek into an upcoming sale or discount period.

Training & Courses: Promote online courses, training sessions, or educational webinars your company might offer.

Exclusive Offers: Offer exclusive discounts or deals for email recipients.

Updated on: 17/10/2023

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