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Yes. With Scribe, you can add a promotional banner to any email signature. Upload your image, resize it to fit your design, and link it to any URL: a landing page, a blog post, an event registration, or a product page. Scribe supports PNG, JPEG, and GIF formats up to 5MB. Promotional banners turn every email your team sends into a marketing impression. With an average 12% click-through rate on Scribe signature banners, this is one of the highest-performing and lowest-cost marketing channels available, because the emails are already being sent.

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Inbound use cases

Banners in email signatures are a powerful way to drive traffic back to your own content and resources from emails your team already sends every day:
  • Content promotion: highlight a recent blog post, eBook, or whitepaper to drive traffic to your content resources
  • Event announcements: share information about upcoming webinars, workshops, or conferences your company is hosting or attending
  • Product launches: announce a new product or feature release to generate interest
  • Customer testimonials: showcase a brief testimonial or case study to build trust and credibility
  • Promotions and discounts: share limited-time offers on your products or services
  • Newsletter signup: encourage recipients to subscribe to your company newsletter
  • Feedback and surveys: invite recipients to participate in a survey or share feedback
  • Awards and recognitions: showcase awards or certifications your company has recently received

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Outbound use cases

For Sales and business development teams, signature banners add a visual touchpoint to every outreach email, reinforcing your value proposition without adding to the email body:
  • Cold outreach: promote a value proposition or free trial to encourage prospects to explore your offering
  • Follow-ups after events: share more about your company in follow-up emails after meeting potential clients or partners
  • Sales proposals: emphasize unique selling points or benefits when sending proposals
  • Product demos: showcase a teaser of what prospects can expect in a demo
  • Job recruitment: highlight perks of working at your company when reaching out to candidates
  • Partnership outreach: feature successful case studies when emailing potential business partners
  • Press releases: highlight key achievements when sending press releases to journalists
  • Affiliate programs: promote your referral or affiliate program to partners or existing customers

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Best practices for signature banners

To get the most out of promotional banners in your email signatures, keep these principles in mind: make sure the banner aligns with the purpose of the emails it appears in, keep the design visually clean with a clear call to action, and update your banners regularly to keep them relevant and fresh.
With Scribe’s campaign scheduling feature, you can automate banner rotations across your team’s signatures. Set start and end dates, and signatures automatically revert to their default state when a campaign ends.