Articles on: Marketing

How the Scribe analytics works?

With Scribe's automation set up, you can effortlessly turn the hundreds of daily emails sent by your team into a potent marketing channel using Scribe email signatures.

This new layer of automation puts you just a click away from updating your team's email signatures with new calls to action or promotional banners. Then, utilize Scribe analytics to evaluate the conversion rate and swiftly adjust your strategy. Always remember, that now you're just one click away. 😉

For each email signature, Scribe analytics will provide the following metrics

Number of views
Number of clicks
Click Through Rate (CTR%)
Best-performing element of your signatures
Most engaged country with your content
Teammates with the highest click-through rate (CTR%)
Marketing campaign performance

Depending on your plan, your data retention will be as follows

Free plan → 30 days
Plus plan → 6 months
Business plan → 1 year
Entreprise plan → 1 year

Please note that after creating your Scribe account, it may take up to 2 hours before data appears in your Scribe analytics dashboard. Additionally, Scribe doesn't include your own clicks on your signature in the analytics.

Updated on: 18/10/2023

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